Hi, I’m Dario
I’m a product guy and always have been.

Enquire about consulting or coaching

My purpose is to build products that are just right

I’ve been incredibly fortunate to consult and work for some of the most amazing companies in the world spanning enterprise, consumer, education, travel, financial services, entertainment, online and offline. I have a childlike curiosity and an unstoppable will which has enabled me to help companies get to the heart of what their customers really want and deliver a product that is valuable, usable and feasible. I’m a father, a maker, a writer, a cyclist. Interested in working together?

  • Dario is highly creative and intelligent, with an entrepreneurial approach and enormous experience in his field. He has competence, flair and great imagination.
    — Dame Frances Cairncross. Chair of Court, Heriot-Watt University
  • Dario is an extremely creative professional and a strategic thinker. He masters the creative process from A to Z, while keeping a clear vision of the role of creativity in the larger picture. He's a team player and a very nice person to work with
    — Rafael Sandor. EVP, Fox Networks Group
Uncategorized
UX in 2016
by Dario D'Aprile • February 14, 2016
Uncategorized
The Good Design Index
by Dario D'Aprile • November 2, 2015
Uncategorized
What is innovation? Lesson learned at Mangahigh
by Dario D'Aprile • June 13, 2015

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