Uncategorized

UX in 2016

by Dario D'Aprile • February 14, 2016

I’m designing for a browsers and operating systems that have a well-established visual language and pretty solid interaction design patterns. The increasingly popular Flat Design aesthetic is making everything look the same and that’s okay. I don’t need to reinvent the wheel when designing a door handle; two or three types of handles may be enough […]


The Good Design Index

by Dario D'Aprile • November 2, 2015

The Project This project is an attempt to prove that good design can reduce risk and maximising gains in startup investments. Over the next 12 months, I’m going to create a portfolio of 50 startups who I think do good design.  “every £1 spent on design, businesses see a £4 increase in net operating profit.” UK […]


What is innovation? Lesson learned at Mangahigh

by Dario D'Aprile • June 13, 2015

Innovation is a journey, the path of challenging constraints: the airplane was invented to challenge gravity, it flies because of the dynamics pressure on the wings but if you eliminate gravity there will be no need for an airplane.In my work as designer at Mangahigh, I’ve found that understanding the context and the limitation without jumping to quickly to […]


Design interface is hard, don’t design interface is harder.

by Dario D'Aprile • June 13, 2015

“The impact of technology will increase ten-fold as it is imbedded in the fabric of everyday life. As technology becomes more imbedded and invisible, it calms our lives by removing annoyances while keeping us connected with what is truly important.” — Mark Weiser, 1988 Xerox PARC, on “ubiquitous computing.” User interface design is an essential […]


I like to work with you, do I really like to work with you ?

by Dario D'Aprile • June 13, 2015

My five principles to choose the right person to work with. Your conclusion are based on quantifiable data; increase in conversion or decrise in retention are measurable, goals should be “smart” and you stay focus. You are driven by curiosity; any projects is a results of iterations, continuously  optimising methods and processes. This is why you […]


Christmas Card 2014

by Dario D'Aprile • June 13, 2015

Mentoring at startup weekend, what I could have done better.

by Dario D'Aprile • February 23, 2015

Context: Notes written in retrospect, in the bus on my way home after the event Ask ‘why’ on every sentence, on every word, on every piece of information. Start from ‘why did you join Startup Weekend?’. Remember to ask ‘why’ to all members of the team, not only the most confident ones. Listen to what the team […]


Service design directory

by Dario D'Aprile • November 22, 2014

There are complex problems and there are design tool-kits that could help in framing them. Here are the resources that I’ve found useful. IDEO Human-centred design tool-kit An innovation framework for social enterprises. Health Service Co-design A guide to understand patients experience and make improvements to healthcare services. SILK method deck The Social Innovation Lab […]


Note on gestural interfaces.

by Dario D'Aprile • September 16, 2014

These are the principles in following: – Design for Fingers, not Cursors. Touch targets need to be much larger than for desktop: 8-10mm for tips, 10-14mm for finger pads.– Remember physiology and kinesiology. Don’t make users do over extensions or repetitive tasks.– No gorilla arm. Humans weren’t meant to do many tasks with hands up […]


Hello, I’m a Product Designer.

by Dario D'Aprile • June 27, 2014

“I help you identify, investigate, and validate the problem, and ultimately craft, design, test and ship the solution.” My role is constantly evolving but the main characteristic is that brings a holistic perspective to the whole product process, bringing together this individual skills set: UX, investigating behavioural patterns and user need  Visual, creating masterpieces with pixel perfection Interaction, working […]