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Lesson learned about product management.

by Dario D'Aprile • December 15, 2013

I’ve been working as product manager for a venture backed startup, at Seed Recruit we aim to disrupt the recruitment market building a product who leverage big data matching and intuitive interface. I’m synthesising my personal learning in the last three months. Think big – PM’s thinking won’t be constrained by the resources available to them […]


Order and chaos.

by Dario D'Aprile • December 15, 2013

Throughout my creative live I have shifted through everything to select what I thought best.I shifted through materials to find those for which we have the closest affinity. I shifted through colours, textures, typefaces, images, and gradually we built a vocabulary of materials and experiences that enable me to express my solutions to given problems – […]


Why I love designing for mobile.

by Dario D'Aprile • December 15, 2013

It forces me to focusWorking with small screens and touch (vs. mouse) interfaces makes you strip away the extras that clutter many web sites and zero in on the essential experience. It opens a world of new “contexts” for usageAt the same time as you deal with limits on screen and finger size, you are […]


Cost of changes.

by Dario D'Aprile • December 14, 2013

You can fix it on the drafting board with an eraser, or on the construction site with a sledgehammer. Frank Lloyd Wright 


Working on a Christmas Card

by Dario D'Aprile • December 14, 2013

Should I use Helvetica? I’m forcing myself to use “doppio” font.